Understand and Master the ABM for a more effective prospecting
Knowing your market is essential, but not so simple!
Hyper-personalization, focusing on the copywriting of cold emails and other communications has become a real challenge for sales and marketing teams. ABM is one of the key strategies in this quest for personalization and attention.
Denis Cohen, CEO of Dropcontact and Alexis Martel, Cofounder & COO of Pharow explore the subject of segmentation to make your prospecting even more efficient.
- What is ABM or Account Based Marketing?
- How can this acquisition strategy be applied to a mass-market target?
- What are the implications for the Market / Sales teams?
- Questions & Answers
