Ciblage : devenir un expert de l'hyper segmentation

Understand and Master the ABM for a more effective prospecting

Knowing your market is essential, but not so simple!

Hyper-personalization, focusing on the copywriting of cold emails and other communications has become a real challenge for sales and marketing teams. ABM is one of the key strategies in this quest for personalization and attention.

Denis Cohen, CEO of Dropcontact and Alexis Martel, Cofounder & COO of Pharow explore the subject of segmentation to make your prospecting even more efficient.

  • What is ABM or Account Based Marketing?
  • How can this acquisition strategy be applied to a mass-market target?
  • What are the implications for the Market / Sales teams?
  • Questions & Answers

After this live, you will be an ABM expert

Tuesday, june the 14th

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